It pays to profile your customers
Do you really know your customers? Your answer might be yes, but do you understand the individualised needs of each. Knowing your potential customer increases the likelihood of closing a sale.
Here is why
How can Online Businesses Deliver Better Value Offline?
Digital is the new black, or old black depending on where you’re standing. It’s now the bread and butter for a large portion of businesses. It’s, after all, where most of the prospective customers spend their time – bye shopping malls, buy online. The opportunities the online world presents are countless, with brands sprouting overnight to become success stories the morning after.
No doubt online business is great for everyone. However, it runs the risk of alienating the one part it should value the most – the customer. This is because, regardless of how you look at it, the consumer still exists offline, but digitised companies often forget that.
This makes it important for brands to deliver the same value they deliver online offline, but how? Here is a list of ways.
The importance of database management
Database management involves collecting and controlling information that is generated by a company/organisation. Information can be obtained through collect data through sales, marketing and/or company website.
When collating a company database, let’s first consider what might be included in customer records. On a very basic level, companies would need to store the names, surname, gender and crucially nowadays; the email address. Companies depend on data for various reasons.
Primarily the first step would be to know what data it is you want to collect. Deciding how to collect it is another issue. To retrieve customer information it can be done through sales, marketing, call centres and/or the company web site.
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