Why do you want to place the viewer in Virtual Reality (VR) and what do you want that person to experience and feel? While people often undervalue the potential of VR, it is the latest channel to connect with users emotionally and help convert browsers into sales.
Engagement has always been at the centre of social media. This is not to say that sales aren’t integral, but the better a company engages with its audience the more likely it is to generate sales.
Social media has given us so many tools to engage with our audiences as marketers. Recently, Facebook Live came into the mix, giving everyone the opportunity to share their experiences as they happen.
The opportunities are boundless for all Facebook account members, but our focus is on marketers and the impact Facebook Live has on the way they express the brand. So let’s have a close look at what Facebook Live means for marketers, shall we.
Valentine’s Day is often billed as a time for couples even in marketing. The problem is that this promotional tactic can alienate single people, meaning you lose out on potential revenue.
There’s a misconception that you can’t market to singles on Valentine’s Day. However, you can and here is how.
