You probably know by now that convincing the consumer to buy your product isn’t a piece of cake. There are plenty of factors that make customers nervous about shopping online. But if your business isn’t making an effort to convince them that you’re the one, you’re losing out on potential revenue.
Here is how you convince a sceptical customer.
They’re called the “always connected” generation for a reason. Millennials make up the largest demographic of internet users globally. They use the net to connect with friends, stay updated on the latest news, and voice their opinions. Even more tantalising for marketers, Millennials use the web to research and shop for their favourite brands.
As the largest consumer of online content, it would only make sense to consider millennials as a potential audience for email marketing. But how do you keep them engaged? Here are some tips on doing just that.
Have you ever come up with a masterpiece of an email that you thought would send sales surging through the roof? As you pressed send, you imagined getting a pat on the back from the client and a bigger retainer. Then, from nowhere, it abysmally failed.
This happens more often than you think. The content was good, the design was exceptional but, the fish, they weren’t biting. It’s not you, and certainly not them either. So it’s important to figure out how great emails fail to make an impact. This will certainly help with your bruised ego and future email marketing campaigns.
Consumers still prefer to use email to refer others, according to SocialTwist’s recent study, The Connected Consumer report, which analysed online referral mechanisms.
When we hear the term “going viral”, we tend to think of social media and video. However, another powerful share is the discreet email forward button. We go as far as suggesting that this forward button is possibly more powerful than a like, favourite or retweet. Social media connections tend to be a broad network of casual relationships who are demographically and psychographically quite different from the referrer. Although social referrals typically reach more people, email referrals are more powerful because of their 1-to-1 or 1-to-few nature. Email referrals are more personal, more trusted and therefore more likely to result in conversions.
BuzzFeed is all about creating light-hearted and humorous stories that people want to share. Their content ranges in subject matter from cats to investigative reporting.
BuzzFeed makes a substantial investment in email marketing to distribute stories to their audience and grow the business. Their goal for nearly every email broadcast is to drive the audience back to the website where stories can be read and shared.
Most of us here in the office are avid BuzzFeed readers and have all subscribed to their newsletter. In this article we explore the inner workings of the brands email marketing and how they’re utilising this channel to improve their bottom line.
