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Why your business needs to repurpose content
August 29, 2016
Why your business needs to repurpose content
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  • Under : Blog

One piece of content can be as valuable as one hundred. Depending on your eye for opportunity, skillset and capacity, content can be transformed into a variety of pieces that provide an engaging narrative to your audience. The secret to having sustainable content, you see, is in how you repurpose it.

So let’s look at whether or not your business should consider repurposing content.

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Case Study | Digital Fire Delivers a 26.35% Open Rate and 11.64% Click Through Rate for Triumph
July 1, 2016
Case Study | Digital Fire Delivers a 26.35% Open Rate and 11.64% Click Through Rate for Triumph
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Summary:  Email marketing promises substantial results compared to other online channels. This is why Triumph approached Digital Fire, as the email and media marketing agency had the capacity to deliver more than was expected for the lingerie brand. Through creative and strategic input and consultation, Digital Fire was able to deliver an open rate of 26.35% and click through rate of 11.64% for Triumph.

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Father’s Day Marketing Ideas You Need to Know
June 10, 2016
Father’s Day Marketing Ideas You Need to Know
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Dads are arguably easy to gift. From a Greatest Dad Mug and shaver to a tool kit or cheesy Father’s Day card, your choice of a gift isn’t going to disappoint. But of course you’re a marketer, so you’re not trying to woo your dad; you’re trying to woo the child who’s looking for the perfect gift for dad. And because dads are so easy to gift, the choices they (the kids) have are endless. Therefore, you have plenty of competition this Father’s Day.

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The Secret Content Sauce Your Emails Need
April 5, 2016
The Secret Content Sauce Your Emails Need
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  • Under : Blog

What makes emails great?

Content of course.

Our inboxes are inundated with promotional emails, some of which call upon us to click till our fingers hurt while others are relegated to the spam folder. Surely there’s something special about those emails that make us crack our knuckles before we go on a shopping bonanza. But what is that special content sauce that’s got some businesses laughing all the way to the bank? Here are a few ideas to get you feeling like the mailman the dog actually likes.

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How to Create a Cohesive Content Strategy for Easter
March 18, 2016
How to Create a Cohesive Content Strategy for Easter
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  • Under : Blog

While Easter doesn’t spark the same interest as Christmas, there’s a considerable amount of spending done during the period. Marketers don’t want to miss out, as they can increase ROI for their clients. One of the most crucial components for a success campaign is a tailored Easter content strategy, which promotes your products or services. Here is how to create a cohesive content marketing plan that will boost your sales.

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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Don’t Leave Your Customers in The Cold. 5 Ways to Re-Engage. July 2, 2018
  • 3 Things Stopping Your Mailing List from Being Healthy June 25, 2018
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