Today’s email database is tomorrow’s trash, with up to 22.5% of it degrading every year. Even if you have a sound strategy that keeps your audience engaged, this is a natural process. Plenty of factors come into play when you experience email atrophy.
It’s one of the biggest brand-building events of 2015, and has attracted a considerable audience already – over 3500 guests and counting. Set to take place from the 8th to the 11th of September in Cleveland, Ohio, the Content Marketing World convention is not to be missed. Last year’s event drew considerable admiration, as keynote speakers delivered unprecedented presentations, while attendees where equipped with content marketing resources and an environment to network.
So what does the 2015 Content Marketing World convention have in store for us? Even if you’re not physically attending, everyone in the digital marketing world has a lot to gain from the convention. Here are a few highlights you can expect.
