More than 50 million Facebook user profiles were harvested unlawfully to Cambridge Analytica, controversial data analytics provider. This is one of the largest data leaks in the social media giant’s history. Data Republic co-founder and CEO, Paul McCarney, labelled the scandal a “telling example of what can happen when data is shared without a strictly defined guideline on ‘permitted use’”.
Video marketing is an effective way to communicate your brand awareness to your consumers. The real success story in marketing reveals a phenomenon of video marketing growing in today’s marketing industry, enabling consumers to watch effective video content, this is a valuable market strategy as the demand for video content is only evolving at an impressive rapid pace.
Consumers easily lose interest in companies communicating the same email content regardless of who they are or what they are interested in. These are some of the challenges that marketers are facing. The ultimate solution to this – dynamic content. Cary Tilds, said in a statement, “Dynamic creative will help lay the critical foundation for a future where creative meets technology in a much more rigorous way, eventually supporting the emergence of artificial intelligence in digital advertising, allowing creativity to become even more relevant.”
Valentine’s Day has finally arrived and marketers are making sure that your inbox is steaming up with their promo emails. According to the National Retail Federation’s annual survey, consumers will spend an average of $18.2 billion on Valentine’s Day gifts, experiences and other purchases, down from a record high of $19.7 billion last year.
Antonio Damasio, professor of neuroscience at the University of Southern California, argues that emotion is a necessary ingredient to almost all decisions.
