While Easter doesn’t spark the same interest as Christmas, there’s a considerable amount of spending done during the period. Marketers don’t want to miss out, as they can increase ROI for their clients. One of the most crucial components for a success campaign is a tailored Easter content strategy, which promotes your products or services. Here is how to create a cohesive content marketing plan that will boost your sales.
Although your website and emails are supposed to be optimised for mobile throughout the year, there’s no better time to make sure that they are than at Christmas. This is for a number of reasons, primarily the increase in shoppers using mobile. In 2014, 67% of Australians used their mobile devices to shop during the festive season. The same year, the UK’s mobile sales shot up by 33.54% during Boxing Day.
What these figures show is that mobile’s popularity is not isolated. It’s global. In fact here is data to prove it.
Just like your offline business, your online business needs to get a Christmas treatment if you’re celebrating the holiday. This specific time can be highly rewarding; you can potentially increase sales and customer relationships.  However, your website and newsletter need to look the part in order to attract customers and conversions.
Here are a few tips on how you can prepare your website and newsletter for Christmas.
With the competition jostling for the customer’s attention, your email marketing needs a carefully thought out strategy during the holiday season. Christmas is a time when you can be heavily rewarded for your efforts, but also lose out if you broadcast emails without a plan. But how do get your emails into the inbox, opened and responded to?
This will close in 0 seconds