We all love Christmas, but who can stand the manic panic of last minute shopping? Sneaky shopping trolley attacks that leaves you with a permanent limp (I saw you old lady). Lines that snake out the store. Fights over ice cream specials (I said I was sorry about that!). Merry Christmas to all!
While Easter doesn’t spark the same interest as Christmas, there’s a considerable amount of spending done during the period. Marketers don’t want to miss out, as they can increase ROI for their clients. One of the most crucial components for a success campaign is a tailored Easter content strategy, which promotes your products or services. Here is how to create a cohesive content marketing plan that will boost your sales.
Although your website and emails are supposed to be optimised for mobile throughout the year, there’s no better time to make sure that they are than at Christmas. This is for a number of reasons, primarily the increase in shoppers using mobile. In 2014, 67% of Australians used their mobile devices to shop during the festive season. The same year, the UK’s mobile sales shot up by 33.54% during Boxing Day.
What these figures show is that mobile’s popularity is not isolated. It’s global. In fact here is data to prove it.
Just like your offline business, your online business needs to get a Christmas treatment if you’re celebrating the holiday. This specific time can be highly rewarding; you can potentially increase sales and customer relationships. However, your website and newsletter need to look the part in order to attract customers and conversions.
Here are a few tips on how you can prepare your website and newsletter for Christmas.
