A lack of adequate planning and campaign strategy can result in campaign failure even before your campaign has been launched. And with budgets crimping, measured ROI is now more crucial for marketing than ever.
If you think the customer journey is simple, think again. The touchpoints, channels and your customer are complex, and only 17% of brands understand them how it all comes together. There are, however, ways of getting to grips with the customer journey. By doing so, you can maximise both profit and customer satisfaction.
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