How to grow your Black Friday email database
Use your existing Black Friday promotions to reel in price savvy consumers and drive subscriber sign-ups by creating a Black Friday email series ahead of the big day
Case Study | Accessorize
Introduction
Accessorize is known as a shopping destination with its inspirational globally sourced, well priced and trendy collection of accessories. Accessorize South Africa is a franchise of Monsoon Accessorize London and has been voted Best Accessory Store in South Africa. They’ve also launched their new directional, eclectic and uniquely British collection for AW17 including handbags, luxe statement jewellery, glittering gifts and latest must-haves. Digital Fire executed an email campaign for Accessorize generating a 34.04% Open Rate and a 13.06% Click-through Rate.
Case Study | Diesel
Introduction
Diesel is an innovative international design company offering an extensive collection of jeans, clothing and accessories. They are known as the leading pioneer in denim and casual fashion and is a leading fashion brand featuring new styles, fabrics, manufacturing methods and quality control to assure outstanding products. Digital Fire executed an interactive viral email campaign for Diesel achieving an Open Rate of 34.52% and an Interactive Response Rate of 7.24%.
Case Study | Triumph
Overview:
Triumph has been in business for more than 125 years in tailoring female confidence. As a recognised world- leading maker of lingerie and shape wear, they provide lingerie for every personality.
CAMPAIGN OF THE MONTH | TRAFALGAR
For almost 70 years, Trafalgar has been creating exceptional guided holiday tours over 200 destinations worldwide. Trafalgar provides local experts and guides offering a variety of travel options for individuals, groups, families and couples to offer them everything they would expect and more. Digital Fire executed an interactive viral email marketing campaign for Trafalgar and achieved a 34.99% Open Rate and a 3.73% Interactive Response Rate.
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