Just like your offline business, your online business needs to get a Christmas treatment if you’re celebrating the holiday. This specific time can be highly rewarding; you can potentially increase sales and customer relationships. However, your website and newsletter need to look the part in order to attract customers and conversions.
Here are a few tips on how you can prepare your website and newsletter for Christmas.
There’s a huge possibility that your online business will lose customers in its lifetime. It might be due to poor service delivery, better competition, a lack-lustre product range or average online experience. The fact is, there are a lot of variables that might lead to the loss of existing and new clients.
However, it’s never too late to win them back. So here are five amazing ways to do so.
Social media is a powerful tool for raising awareness and solidifying a brand’s name. It acts as the medium where brands and their customers form strong relationships – exchanging information and ideas that improve the bond. The better the connection, the higher the chances of retaining customers who also become brand ambassadors by sharing the company’s content as well as recommending products. But how do you grow and engage with your audience? This infographic gives you 8 really good social media engagement ideas.
Database management involves collecting and controlling information that is generated by a company/organisation. Information can be obtained through collect data through sales, marketing and/or company website.
When collating a company database, let’s first consider what might be included in customer records. On a very basic level, companies would need to store the names, surname, gender and crucially nowadays; the email address. Companies depend on data for various reasons.
Primarily the first step would be to know what data it is you want to collect. Deciding how to collect it is another issue. To retrieve customer information it can be done through sales, marketing, call centres and/or the company web site.
