Customer satisfaction and customer loyalty are two distinctive types of concepts. Customer satisfaction refers to the measurement of customer attitudes and feelings towards products, services and brands. In contrast, customer loyalty entails loyal, repeated behaviour from customers, as the focus is whether customers make repeated purchases from the brand.
Twitter’s revenue is up 8% year-over-year. Here’s 4 tips on how you can create a winning Twitter strategy for your brand.
A well-managed email database of existing and potential customers is one of the most valuable assets a company owns. It might seem easy to buy a database to generate leads by targeting the right people, but a successful lead generation campaign is only as good as the data you have. It’s essential to have a database which is specific to your needs to provide information and help generate, not only leads, but good leads.
According to IAB, 93% of retail sales still take place in-store. However, with the explosion of digital technologies, the shopping process now starts online via our mobile or desktop devices. In fact online and mobile media impact around 40% of offline shopping according to BIA/Kelsey research report.
