According to IAB, 93% of retail sales still take place in-store. However, with the explosion of digital technologies, the shopping process now starts online via our mobile or desktop devices. In fact online and mobile media impact around 40% of offline shopping according to BIA/Kelsey research report.
FAQs are some of the most underrated pieces of content in marketing. They’re often bland and uninspiring, being produced out of necessity than the need to provide value. This would make most marketers overlook FAQs and emphasise more cutting edge pieces of content for their audience.
We all love toys. They’ve played a significant role in our childhood and followed us through to adulthood. This is because their value is only as strong as the marketing that’s gone into promoting them. Which is why we continuously crave the new line of Lego remote control robots or simplified doll houses.
If you think the customer journey is simple, think again. The touchpoints, channels and your customer are complex, and only 17% of brands understand them how it all comes together. There are, however, ways of getting to grips with the customer journey. By doing so, you can maximise both profit and customer satisfaction.
