Programmatic Advertising To Watch This Year
Programmatic advertising usually refers to the expenditure on online software in order to purchase digital advertising as oppose to the traditional process such as natural human negotiation and RFP.
Customer Satisfaction vs. Customer Loyalty
Customer satisfaction and customer loyalty are two distinctive types of concepts. Customer satisfaction refers to the measurement of customer attitudes and feelings towards products, services and brands. In contrast, customer loyalty entails loyal, repeated behaviour from customers, as the focus is whether customers make repeated purchases from the brand.
Is Facebook Messenger the new Email?
Background Information
Social media is the most powerful tool to spread, share and discuss information across to online users. On August 9th 2015 the Facebook Messenger App was initially launched, However not immediately successful.
Creating a winning mobile marketing strategy for social media
Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.
VISUAL TRENDS 2017
INTRO
Like it or not, we’re all influenced by visual trends. That doesn’t mean you have to slavishly follow them, but it’s important to know what they are. While it can be rather tricky to predict trends – some fade as rapidly as they appear – thus there are a few that are composed to make a grand impact.
From animation, typography, to colour… These are some of the powerful tools that have been going strong last year and look ahead to a few things that will likely shape the 2017 design landscape.
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