Getting your email into someone’s inbox can be as easy as pressing send. Getting them to open it is another story all together. To do so you need a punchy subject line. Without one, your email gets lost in the noise. A high quality subject line is even more important during the festive season when you have plenty of competition.

At the same time, the holiday season experiences a higher open rate. This is especially the case when you send emails way in advance. In fact, Marketing Profs published a survey in 2014 that showed that holiday open rates begin to spike during October and peak in the middle of December.

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