2016 Is Probably the Year of Video, and here is why
Yes, The Buggles were prophets of their time. They may not have known how far video would kill it, but sure as fire it’s been making waves in the marketing world of late. And it’s also online, where most of the audience (marketers want to rope in) are.
Personalisation is the talk of the town, and here is why
If you were greeted by your name, shown to a reserved table with a view, given a tailored menu and a complementary wine of your choice every time you went to a restaurant, how would you feel? Most likely, very special. It would make you want to go back again and again, wouldn’t it?
The idea that this restaurant appreciates your business so much that they’re willing to go out of their way is enough to make you even want to tell your friends about it. So wouldn’t the same formula work in the digital marketing world?
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