Case Study | Accessorize
Introduction
Accessorize is known as a shopping destination with its inspirational globally sourced, well priced and trendy collection of accessories. Accessorize South Africa is a franchise of Monsoon Accessorize London and has been voted Best Accessory Store in South Africa. They’ve also launched their new directional, eclectic and uniquely British collection for AW17 including handbags, luxe statement jewellery, glittering gifts and latest must-haves. Digital Fire executed an email campaign for Accessorize generating a 34.04% Open Rate and a 13.06% Click-through Rate.
