According to YouTube data, campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift, and 50% higher brand awareness lift compared to campaigns that only use demographic targeting.Read More
We’ve done countless email campaigns for fashion brands such as Diesel, Spree, Zando, Totalsports and Sportscene to name a few.
At Digital Fire we’re constantly evaluating the role of email marketing in the new world of fashion retailing. The ways people are interacting with fashion brands, shopping online and in-store has changed forever and continues to evolve. It’s vital to keep abreast of these changes and developments in the marketplace.Read More
Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. In fact, according to Techradar, U.S. consumers spent a record-breaking $3.34 billion on Black Friday last year, online alone. It’s no wonder more and more store owners participate every year.
This year has seen a major jump in the volume of mobile video offerings from Facebook, Snapchat and others, giving advertisers more content to advertise against, which could be part of the reason for the jump in ad spending.
We’ve had the awesome opportunity to be part of the launch of Paul Hollywood’s new coffee shop and bakery at Euston Station, London. We’ve been involved in design, strategy, build and social media.
