To understand Cyber Monday, you need to understand Black Friday. In the US, Black Friday is always the Friday after Thanksgiving and marks the unofficial start of the holiday shopping season. Due to the fact that most companies are closed on the Friday after Thanksgiving, retailers tried to take advantage of employed customers being available and able to shop on this Friday, by offering ‘one day only’ sales etc.
These Cyber Monday stats show why your campaign shouldn’t just stop after Black Friday weekend.
Started late and struggling to put together an effective Black Friday email campaign? Read on for 5 simple steps that will get your campaign in user’s inboxes in no time.
Black Friday is all about sales, giving your customer a great deal and letting them walk away with an extraordinary customer experience. With retailers’ busiest day of the year upon us, let’s have a look at what a good Black Friday email looks like.
For the last few years Black Friday has taken South Africa by storm and by the looks of things, it is going to be bigger and better in 2018! Looking at the global and local sales numbers, can your company afford not to participate?
