Black Friday UK online sales increased 35% in 2015, and 2016 surpassed the estimated £337 million UK online sales expected. Couple that with the sharp rise in US Black Friday spend and it’s a safe bet to say 2017 is going to be another bumper year.
ShortStack surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy to see what makes some more successful than others. Here’s what they discovered.
Get inspired in time for the holidays!
Time and resources often hold us back from delivering ground-breaking campaigns that bring in record holiday ROI. Marketing automation makes some things easier, but designing beautiful, engaging campaigns is still up to you. This holiday lookbook from Dotmailer is designed to help inspire you and get your creative juices flowing for your holiday campaigns.
Total Sports Black Friday Campaign 2016
Overview:
Totalsports is an online and offline retailer that offers a range of the latest sportswear, including sports kits & equipment, athletic shoes etc. They offer international brands that range from Adidas, Reebok to Nike and Converse.
This year they decided to participate in the ever growing Black Friday. Although the Black Friday concept is still relatively unknown in SA, more and more retailers are getting on board in an effort to increase sales and profits.
Effective Measures have released their 2017 Ecommerce Industry Report for SA! For this report, Effective Measure surveyed 8,751 respondents in South Africa between July and August 2017, and refers to those who’ve never made a purchase online as offline shoppers. Read More
