March 26, 2015
SEO is not dead

Search Engine Optimisation is not dead. GoogIe has become smarter and more efficient at assessing websites and determining their value. Google’s algorithm has evolved over time and uses over 200 ranking factors. A website’s SEO status and value is going to involve branding, social media activity, and most importantly of all, content quality.  Enhancing your performance through SEO best practice (as listed below) will lead to a general; much better encounter for your customers. SEO done correctly primarily requires well researched tactics and methods that are aimed at increasing company website ranking.

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March 25, 2015
The importance of database management

Database management involves collecting and controlling information that is generated by a company/organisation. Information can be obtained through collect data through sales, marketing and/or company website.

When collating a company database, let’s first consider what might be included in customer records. On a very basic level, companies would need to store the names, surname, gender and crucially nowadays; the email address. Companies depend on data for various reasons.

Primarily the first step would be to know what data it is you want to collect. Deciding how to collect it is another issue. To retrieve customer information it can be done through sales, marketing, call centres and/or the company web site.

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March 23, 2015
Instagram introduces carousel ads

Instagram is a platform to share compelling stories through imagery. It has given new meaning to storytelling. Brands that are active on Instagram gain access to user generated content and in return generate new leads. Instagram has now broadened its options of advertising with a new type of advertising called carousel ads advertising.

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March 13, 2015
The future of responsive websites

Google has recently announced a ranking signal change that will effectively favour mobile-friendly websites otherwise known as responsive websites.

At SMX West, Mitul Gandhi of seoClarity reported that mobile search currently makes up about 30% of total traffic, regardless of industry. It comes as no surprise as the usage of internet browsing on mobile phones are increasing. About 20% of the smart phone users do banking and finance related purchases on mobile phones.

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