November 20, 2015
How do we raise awareness about Movember online?

Movember is a time for raising awareness around prostate cancer to drive the importance of regular medical check-ups and increasing donations. The condition is the second most known cancer to affect men globally, with over 1.1 million being diagnosed in 2012 alone. Yet, an astounding 47% of men who experience the symptoms go on to ignore them.  Another 39% experience symptoms for seven months before going to get a check-up and ultimately being diagnosed.

This is highly problematic, but the large numbers can be reduced by increasing the rate of awareness around the condition. Here is how we, as marketers, can raise more awareness around Movember.

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November 19, 2015
4 Emails Customers Love to See in their Inbox

What’s the first thing you do in the morning? It’s highly likely you check your smartphone and, while you’re at it, you browse through and read emails. The latter is a ritual amongst most adults, and for good reason. Emails are where we get important information that can help us throughout the day.

It’s obvious then that we want wake up and gloss over something spectacular. But what are the kind of emails that customers want to see in their inboxes? There are plenty, but here are five that truly have an impact on how we feel and interact with brands.

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November 19, 2015
How to Keep Your Database Engaged This Christmas?

The festive season is upon us, and email marketers all over are scrambling to ensure their campaigns are met with enough engagement to consider them a success. Everything about their strategies must be close to perfect. If not, they risk losing interest and ultimately sales and fan growth. But how do you keep your database engaged throughout the season. Here are a few tips.

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November 16, 2015
5 Epic Reasons Emails Can Rock Your Christmas Sales

If you haven’t started a Christmas marketing campaign, the time to act is now. Already, there are plenty of promotions, and the competition is ramping up their strategies to court the crowd. You need to get in on the action before the opportunity passes you by. But how do you do so with so little time on the clock? The answer is simple, and it’s called email marketing.

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November 13, 2015
Amazing ways to win back lost customers online

There’s a huge possibility that your online business will lose customers in its lifetime. It might be due to poor service delivery, better competition, a lack-lustre product range or average online experience. The fact is, there are a lot of variables that might lead to the loss of existing and new clients.

However, it’s never too late to win them back. So here are five amazing ways to do so.

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