June 19, 2015
How Buzzfeed Uses Email Marketing To Reach Their Audience

BuzzFeed is all about creating light-hearted and humorous stories that people want to share. Their content ranges in subject matter from cats to investigative reporting.

BuzzFeed makes a substantial investment in email marketing to distribute stories to their audience and grow the business. Their goal for nearly every email broadcast is to drive the audience back to the website where stories can be read and shared.

Most of us here in the office are avid BuzzFeed readers and have all subscribed to their newsletter. In this article we explore the inner workings of the brands email marketing and how they’re utilising this channel to improve their bottom line.

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June 2, 2015
4 Steps to Capturing Your Audience’s Data & Attention

Creating engagement and awareness is no longer the most important metric for measuring your marketing campaign’s success. Lead generation should be integrated into every step of your customer journey – making sure that your marketing is not only capturing your audience’s attention but their data as well.

When measuring your campaign’s success, it is sometimes hard to illustrate the value of the campaign when all metrics revolve around Brand awareness, positive perceptions and goodwill.  And while these achievements are all important in a world where one tweet has the power to undo years of marketing and good reputation, capturing quality data has the ability to put a tangible value to your existing marketing campaigns.

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May 14, 2015
charity:water raised over $2 million using email marketing and video

charity: water is a nonprofit that provides clean and safe drinking water to people in developing nations. Launched in 2006 by twenty-something Scott Harrison, the NGO has raised more than $100 million dollars through its fundraising website http://mycharitywater.org. The organisations approach to online fundraising is the model of inbound marketing for nonprofits.

Digital Fire was recently approached by a global nonprofit seeking digital marketing solutions for charity fundraising. Being email marketing and digital media specialists, and knowing the potential digital marketing has to drive online donations, we were immediately excited by the prospect. It got our internal research teams reminiscing about the infamous 2012 September campaign launched by charity:water.

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