You probably know by now that convincing the consumer to buy your product isn’t a piece of cake. There are plenty of factors that make customers nervous about shopping online. But if your business isn’t making an effort to convince them that you’re the one, you’re losing out on potential revenue.
Here is how you convince a sceptical customer.
Valentine’s Day is often billed as a time for couples even in marketing. The problem is that this promotional tactic can alienate single people, meaning you lose out on potential revenue.
There’s a misconception that you can’t market to singles on Valentine’s Day. However, you can and here is how.
A lack of adequate planning and campaign strategy can result in campaign failure even before your campaign has been launched. And with budgets crimping, measured ROI is now more crucial for marketing than ever.
Let’s not lie to each other. It’s all about saving costs and making the most revenue. That’s how businesses are run.
But you still have to get your name out there. The consumer needs to know you have a brand spanking new product that provides value. So how do you do it without breaking the bank?
For starters, email marketing is your best bet. Its benefits have been covered far and wide, and you probably know them by now. But what you might not know is that renting email data can significantly reduce your spending and increase ROI. Here is how.
In 2015 email was big business. Its revenue grew astoundingly by 28%. 2016 most likely won’t disappoint.
To ensure that marketers are on the ball, here are some of the email marketing trends you should know about in 2016.
