Creating sustainable communities with the Gift of Light
Philips brightened up the world of young students and families during the handover of Solar Lamps and Cookstoves as part of their Gift of Light initiative.
Is your website profitable?
How important is a good website for my business?
Get your website right and you make more profit, get it wrong and you lose potential business. So if you want your business to be successful you need a good website.
The Viral Email
Consumers still prefer to use email to refer others, according to SocialTwist’s recent study, The Connected Consumer report, which analysed online referral mechanisms.
When we hear the term “going viral”, we tend to think of social media and video. However, another powerful share is the discreet email forward button. We go as far as suggesting that this forward button is possibly more powerful than a like, favourite or retweet. Social media connections tend to be a broad network of casual relationships who are demographically and psychographically quite different from the referrer. Although social referrals typically reach more people, email referrals are more powerful because of their 1-to-1 or 1-to-few nature. Email referrals are more personal, more trusted and therefore more likely to result in conversions.
Mobile Marketing – should your business care?
Smartphones have changed the way we communicate as humans on a daily basis and have become an integral part of consumers’ lives, with 90 percent of mobile users keeping their phones with them 100 percent of the time. (imedia connection 2015)
We are now realistically available to marketers through our personal devices at every moment of the day.
Digital Fire takes a bite of the Big Apple
A trip to New York last month for myself and the Digital Fire Commercial Director Nikki Ingwersen to see existing clients, potential new clients and to discuss an exciting new project Digital Fire will be working on with a rather cool guy, the Oscar winning actor Morgan Freeman!
Its inspiring to travel, it gets you out of your comfort zone, forces you to look at life in a different way; to question what one takes for granted.
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