September 1, 2015
Spring Email Marketing Has a Winning Formula, and here it is

The winter slump is finally coming to an end. Spring is here and it’s time to start planning for summer email marketing campaigns that fuel your conversions. As more customers begin to step out of their hibernation state and prepare for the festive season, you can expect to see their spending habits increase significantly.

Summer brings plenty of opportunities for marketers, and a stirring email campaign strategy will drive your audience to make the desired response. To ensure you make an impact that results in action, here are a few tips you should follow.

Read More

August 19, 2015
You’d Miss Your Phone Second to TV, According to Ofcom’s Report

Steve Jobs was right when he said, “Every once in a while a revolutionary product comes along that changes everything.” Whether he knew how revolutionary the smartphone would be when he released the first iPhone (the most revolutionary smartphone of its time) isn’t entirely clear. But eight years later, it’s become the go-to device for almost every virtual application you can think of.

Recently the gap between laptops and smartphones shifted in the latter’s favour. According to Ofcom’s UK communication report for 2015, mobile phones are now the most important device to connect to the internet. They previously owned a measly 15% in 2013, compared to the 46% owned by laptops, but surged to dominate consumer interest this year by 33% while laptops occupied a 30% share.

Read More

August 19, 2015
LOL is Dead, Haha is in: Adjusting Your Content Strategy to the Times

“A sense of humor is part of the art of leadership, of getting along with people, of getting things done” – Dwight D. Eisenhower

Laughter defines our relationship with the world. Sadly, very little is known about this remarkable form of human interaction even though there’s been a great deal of research done. Most of the studies have been related to the physical nature of laughter, but its digitised aspect is as important, especially in an age where people interact most online.

Read More

August 19, 2015
Digital Marketer, Do You Know your Alphabet?

Google is not by any definition conventional; there’s very little doubt the tech organisation even knows what conventional is. While its history is steeped in web content distribution and advertising, the search giant has diversified its offering in the last couple of years. From self-driving cars and a fountain of youth project to a cancer fighting wristband, there’s very little under the sun that the tech company has not dabbled its hands in.

Be that as it may, diversification under a name synonymous with search has not always favoured Google’s efforts. With Google Plus and Glass projects seen as failures, the company has not always been successful in bringing us to a new age of human advancement. This may, in small part, explain its recent move to establish a parent holding company called Alphabet – a domain name owned by BMW, but that’s a comical story for another day.

Read More

Copyright Digital Fire 2016. All Rights Reserved