There’s a huge possibility that your online business will lose customers in its lifetime. It might be due to poor service delivery, better competition, a lack-lustre product range or average online experience. The fact is, there are a lot of variables that might lead to the loss of existing and new clients.
However, it’s never too late to win them back. So here are five amazing ways to do so.
Bounce rates are the bane of email marketers’ existences. They cause a myriad of complications for campaigns, and can be the result of a number of issues. It’s therefore important to find solutions before this problem severely damages your strategy. Here are a few ways you can stop them dead in their tracks.
They’re called the “always connected” generation for a reason. Millennials make up the largest demographic of internet users globally. They use the net to connect with friends, stay updated on the latest news, and voice their opinions. Even more tantalising for marketers, Millennials use the web to research and shop for their favourite brands.
As the largest consumer of online content, it would only make sense to consider millennials as a potential audience for email marketing. But how do you keep them engaged? Here are some tips on doing just that.
Have you ever come up with a masterpiece of an email that you thought would send sales surging through the roof? As you pressed send, you imagined getting a pat on the back from the client and a bigger retainer. Then, from nowhere, it abysmally failed.
This happens more often than you think. The content was good, the design was exceptional but, the fish, they weren’t biting. It’s not you, and certainly not them either. So it’s important to figure out how great emails fail to make an impact. This will certainly help with your bruised ego and future email marketing campaigns.
Christmas is the perfect time to boost your revenue. Consumer spending goes surging through the roof. Certain markets have even recorded approximately USD $465bn in revenue, while Deloitte’s Year-End Holiday Survey predicted that South Africans would increase their spending to an average of 5.7% in 2014.
So having a solid Christmas strategy for sales is a must and, if email marketing is part of it, you’re likely to make some serious profit. With that in mind, this is how you should make emails work for you this upcoming Christmas.
