Charlotte Rhys is a luxury brand that offers a range of luxurious bath, body and lifestyle products. It’s always a pleasure, working with the sophisticated brand, creating campaigns that are highly successful thanks to the client’s exceptional popularity and Digital Fire’s ground-breaking strategy.
Movember is a time for raising awareness around prostate cancer to drive the importance of regular medical check-ups and increasing donations. The condition is the second most known cancer to affect men globally, with over 1.1 million being diagnosed in 2012 alone. Yet, an astounding 47% of men who experience the symptoms go on to ignore them. Another 39% experience symptoms for seven months before going to get a check-up and ultimately being diagnosed.
This is highly problematic, but the large numbers can be reduced by increasing the rate of awareness around the condition. Here is how we, as marketers, can raise more awareness around Movember.
What’s the first thing you do in the morning? It’s highly likely you check your smartphone and, while you’re at it, you browse through and read emails. The latter is a ritual amongst most adults, and for good reason. Emails are where we get important information that can help us throughout the day.
It’s obvious then that we want wake up and gloss over something spectacular. But what are the kind of emails that customers want to see in their inboxes? There are plenty, but here are five that truly have an impact on how we feel and interact with brands.
The festive season is upon us, and email marketers all over are scrambling to ensure their campaigns are met with enough engagement to consider them a success. Everything about their strategies must be close to perfect. If not, they risk losing interest and ultimately sales and fan growth. But how do you keep your database engaged throughout the season. Here are a few tips.
If you haven’t started a Christmas marketing campaign, the time to act is now. Already, there are plenty of promotions, and the competition is ramping up their strategies to court the crowd. You need to get in on the action before the opportunity passes you by. But how do you do so with so little time on the clock? The answer is simple, and it’s called email marketing.
