The festive season can do miracles for your email campaign. There’s a rush to get the best gifts for loved ones, and it’s the perfect time to capture the audience’s attention. But to do so, you need to send your customers the right kind of emails. So here are five types.
With the competition jostling for the customer’s attention, your email marketing needs a carefully thought out strategy during the holiday season. Christmas is a time when you can be heavily rewarded for your efforts, but also lose out if you broadcast emails without a plan. But how do get your emails into the inbox, opened and responded to?
Marketers often talk of a relationship whereby social media is used to grow email databases and increase the medium’s engagement. But what if you have a large database and a fledgling social media following? Can the vice-versa also ring true?
The answer is yes; you can bolster the power of your social media through email marketing, and here is how.
There’s no doubt that the festive season is an important period for online brands. Consumer spending nearly doubles as they shop for gifts, décor, go on holiday and purchase food. As a result of the Christmas rush, competition surges, with brands jostling to get poll position. However, not having a seasonal digital marketing strategy during this time can put you on a serious disadvantage. Here is why.
With over two billion adults spending an average of 2.8 hours on digital media using their smart devices, mobile technology has become the popular choice for many. The Daily Mail has even reported that 81% smartphone users have their phones on all the time, and use them just before they sleep and as they wake up.
It’s not hard to see why. Mobile technology is convenient and allows anyone to stay in touch, search for information and purchase goods. All of this is done at the touch of a screen. As such, the mobile revolution presents an obvious opportunity for ecommerce marketers. However, for anyone to capitalise on the mobile market they must prioritise the user’s experience. Why? Because, as you’ll discover shortly, it has an impact on ecommerce sales.
