KWV is the best Brandy and Cognac producer in the world and the home of South Africa’s most admired wine brand. Digital Fire assisted KWV with an interactive viral email campaign for their new KWV Empyrean Collective that launched this year. An Open Rate of 27.25%, an Interactive Response Rate of 6.05% and a Viral Response Rate of 9.66% were generated during this campaign.
It’s Christmas time and the race for people’s attention is on! Now even more difficult than ever to stand out from the masses, don’t stop your marketing efforts simply because of the increasing competitive environment. Get brainstorming with these top tips that will help you grab and keep your customers’ attention during the holiday season.
The majority of email marketers and retailers are aware of Black Friday and Cyber Monday. These are the 2 days of the year when retailers pull out all the stops to get customers on their websites or through their doors to buy, buy and buy some more! Explore our Black Friday Fever infographic here.
Considering to add an animated video to your collection of marketing tools? Here are five great stats to prove they really work.
Attracting new customers or just clarifying how your products and services work? An explainer video is an excellent choice for your digital marketing needs. These quick thinking, straight-to-the-point videos are very effective in converting prospects to customers, and help to brand your company.
To outsource or go in house with your digital marketing – that is the question! And the answer? Well, have a read below:
