April 5, 2016
The Secret Content Sauce Your Emails Need

What makes emails great?

Content of course.

Our inboxes are inundated with promotional emails, some of which call upon us to click till our fingers hurt while others are relegated to the spam folder. Surely there’s something special about those emails that make us crack our knuckles before we go on a shopping bonanza. But what is that special content sauce that’s got some businesses laughing all the way to the bank? Here are a few ideas to get you feeling like the mailman the dog actually likes.

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March 22, 2016
These Subject Lines Are What You Need for Inspiration

For most email marketers, coming up with a subject line is the most daunting part of an email campaign. It’s the first thing that the email list sees, so it has to be incredibly thought out in order to increase open rates. However, it’s not always easy generating a subject line that will send open rates surging through the roof.

But worry not. Here are 7 email subject lines to inspire you.

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March 18, 2016
Your Call-To-Action Matters and Here are Examples of Why

Never underestimate the power of a call-to-action. It can be the deciding factor on whether or not someone decides to purchase, inquire or subscribe. A split test by Oil from Unbounce.com, together with Michael Aagaard form Content Verve, found that a simple one word change to a button can increase click-through rates by a resounding 90%. So trust us when we say your call-to-action matters.

To help you realise the potential of having an eye-catching, button clicking, conversion boosting CTA, here are some of the best examples of calls-to-action that people can’t help but click.

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March 18, 2016
How to Create a Cohesive Content Strategy for Easter

While Easter doesn’t spark the same interest as Christmas, there’s a considerable amount of spending done during the period. Marketers don’t want to miss out, as they can increase ROI for their clients. One of the most crucial components for a success campaign is a tailored Easter content strategy, which promotes your products or services. Here is how to create a cohesive content marketing plan that will boost your sales.

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March 18, 2016
5 Easter Email Marketing Ideas to Egg you on

If you’re like us, then the Easter egg hunt is on. By that we mean you’re finding the right mix of ideas to put into your basket for Easter email marketing. It’s tough finding the gems to use while promoting your product. This doesn’t mean you can’t come up with egg-selent ideas – we just had to. Here are a few tips to stick to this Easter period.

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