The Power of Email + The Psychology of Social Proof = The Social Email
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing.
Digital Fire September Newsletter
Welcome to our new look Digital Fire newsletter! Here you will find news on what we have been up to in our Cape Town and London offices: creating digital solutions for our clients in SA, UK and USA. I am pleased to announce two big new wins for the agency, which just missed this addition, but you will be able to see these next month. In the meantime lots to enjoy below with case studies, digital news and reviews with which to ignite your marketing. You heard it here first!
Read it here.
– Thomas Boyd
Winners of 2017 Sunday Times Top Brands survey announced
The results of the annual Sunday Times Top Brands survey were announced at an awards ceremony hosted at The Empire venue in Parktown, Johannesburg last night (Wednesday, 27 September).The 2017 survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a ranking of Top Brands in 32 consumer categories.
CASE STUDY: Duffle and Co
Here’s how we garnered a total of 281 716 impressions, 5208 post engagements and 1174 link clicks in one month for Duffle and Co.Read More
The key to attention-grabbing video ads? How they’re served, not just what’s in them
According to YouTube data, campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift, and 50% higher brand awareness lift compared to campaigns that only use demographic targeting.Read More
Recent Posts
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Automated emails and their importance in the travel industry November 30, 2018 -
A roadmap to great email marketing in the travel industry November 29, 2018