More than 50 million Facebook user profiles were harvested unlawfully to Cambridge Analytica, controversial data analytics provider. This is one of the largest data leaks in the social media giant’s history. Data Republic co-founder and CEO, Paul McCarney, labelled the scandal a “telling example of what can happen when big data is shared without a strictly defined guideline on ‘permitted use’”.
Email marketing has stood the test of time! It has literally spanned the various stages of the digital marketing evolution and is still growing from strength to strength.
Momentous times in digital advertising and marketing are ahead next month in the UK and Europe as the GDPR, (General Data Protection Regulation) comes into effect on 25th May 2018. This act will have repercussions for all modern businesses which deal in any way with the UK and EU and should herald a new attitude to global data marketing.
Getting users to sign up is a great milestone. But don’t forget to impress and inspire with your welcome email. Explore our 3 top tips to create an effective welcome email series.
In 2015, email marketing was the leading marketing channel on Black Friday and delivered the highest percentage of online sales. According to Custora’s data, 25.1% of all online sales is attributed to email marketing, followed by organic search (21.1%), paid search (16.3%) and social media (1.7%).
