Email marketing is the single most effective tactic for awareness and provides a higher ROI then most other marketing tools, therefore it should be a fundamental component in your marketing mix and should include good email creative and design.
Every business owner dreams of knowing what their customers want and then delivering on that. They want to know how their customers think, where are they likely to go, when they’ll be there and why…with Geofencing this is now possible.
With all the furore surrounding the GDPR in the UK and EU this month and the public’s focus on data, I thought it would be an interesting time to go back to basics and look at the importance of email marketing and data capture to a business. Whether one is an SME or a FTSE 100 company, email marketing and correct data management is a key component to business success.
From broadcasting times to design, there are different variables that can influence the success of an email marketing campaign. Good email copy is one of the biggest variables that can determine whether the recipient takes action or send the email straight to the trash. Here are a few guidelines for writing effective email copy:
A countdown timer in an email is an animated GIF that counts down to a specific event which communicate an authentic sense of urgency of your message. This dynamic timer updates every time a reader re-opens their email ensuring that your customers are aware of the limited period of the offering.
