Two creative keys to win your social media audience.
In the world of social media, it’s key to have creative imagery that stands out from the crowd. Today’s consumer follow thousands of different accounts and if they really want to engage with your brand, you need to capture them within a split second. Facebook users upload over 350 million photos every day, and posts which include photos can get 84% more click-throughs and 53% more likes than those which are purely text based.
That’s a lot of visual content to be competing with as a brand, which makes choosing the right imagery for your posts and campaigns all the more important.
Colour is King
Does your company have specific colours associated with it? If not, I encourage you to think about your brand’s personality and how you can convey it with colour; a strong colour palette is a key element of brand recognition. 90% of snap judgments regarding products and services are based on colour alone. So, when you want to create urgency use red; optimism, yellow; wealth and relaxation, green; trust, blue; and power, black; to name a few.
We stumbled upon a creative studio’s Instagram account called Dschwen (https://www.instagram.com/dschwen/)
Two things about their visuals resonate with us:
- They manage to make their designs exciting and engaging.
- They had mastered simplicity and consistency.
Live video content is on the riseVideo has been responsible for a lot of the growth enjoyed by Facebook this year, and consistently shows higher engagement than other formats. As social networks fight to keep people online, this push into live video which makes sense. Facebook users watch 8 billion videos per day (http://www.theverge.com)Brands have the potential to release engaging content, use live video for customer service by hosting Q&A sessions or even pay influencers to feature their products.
An exceptional use of video to inspire viewers’ appetites and draw new users are made by Tastemade. The ‘Tiny Kitchen’ is one of their most successful live video efforts that uses miniatures to cook miniature versions of food. The video has ended up with more than 3 million views, and Tastemade continues to use live videos to engage its audience.
Video URL: https://www.facebook.com/tastemade/videos/1018515984902235/
Visit their website for more lip smacking videos that will inspire your tastebuds!Given the two creative ideas, experiment with these on all your social platforms to see which perform better among your audiences and take advantage of the cool new features each rolls out.
Interesting Stats:
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (http://www.brainrules.net/vision)Facebook posts with images see 2.3 X more engagement than those without images (http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats/)85% of videos on Facebook are watched without sound (http://digiday.com/media/silent-world-facebook-video/)
Facebook users watch 8 billion videos per day (http://www.theverge.com/2015/11/4/9671708/facebook-videos-8-billion-views-per-day)
Snapchat users watch 10 billion videos per day (https://www.bloomberg.com/news/articles/2016-04-28/snapchat-user-content-fuels-jump-to-10-billion-daily-video-views)
Online References:http://contentmarketinginstitute.com/2015/11/visual-content-strategy/
http://www.socialmediaexaminer.com/visual-storytelling-on-facebook/
https://www.fifteendesign.co.uk/blog/why-using-imagery-on-social-media-is-the-key-for-engagement/
https://www.instagram.com/dschwen/
https://blog.hubspot.com/marketing/social-media-predictions-2017#sm.0001i1t7jwxhhdobudc1motiqkebx
