How to Prepare Your Website and Email for Christmas
Just like your offline business, your online business needs to get a Christmas treatment if you’re celebrating the holiday. This specific time can be highly rewarding; you can potentially increase sales and customer relationships. However, your website and newsletter need to look the part in order to attract customers and conversions.
Here are a few tips on how you can prepare your website and newsletter for Christmas.
Website
Introduce Christmas themed banners
You don’t need to do a complete overhaul of your site’s design; that’s costly and time consuming. Plus, you’ll have to put things back to how they were when you’re done with Christmas. So instead of changing everything, introduce Christmas themed banners and sliders.
Develop landing pages for Christmas discounts and specials
If you’re planning on offering specials (which you should), you should ensure that the products that are on offer are easy to find. To do so, you can develop dedicated landing pages just for Christmas discounts. Ensure that these are designed to have that Christmas look.
Christmas copy
It’s Christmas, so you have to dress up your website with Christmas copy. That is especially so with the banners and landing pages which will offer discounts. Not only should your copy provide Christmas cheer, but also your calls to action.
Page loading time
Customers are in a rush during Christmas. As a result, a slow website is likely to lose more customers than it would on ordinary days. A survey found that 52% of online users consider page loading time to be an important factor for online shopping, with 42% expecting a page to load in less than 2 seconds. So analyse your pages’ loading times and ensure they’re up to scratch.
Newsletter
Unlike your website, the newsletter can be redesigned completely. While you should ensure that you have used a Christmas theme, try your best to still keep elements of your business. The copy should also bring Christmas cheer.
Because it’s towards the end of year, you can use it as an opportunity to thank your customers, discuss your business’ performance, future plans and include images of the team. You can also include incentives such as shopping vouches. This all helps to increase customer relationships.
