Flashback Black Friday
Here is a flashback on how Black Friday began, how it became so popular and how much shoppers are spending on the biggest shopping day of the year.
Is Black Friday one day only?
Black Friday is no longer taking place over just one day, preparations for the retail industry starts almost as soon as the last one is over.
Important Email Marketing KPI’s to measure
Email marketing has evolved over the years and knowing your KPI’s are now more important than ever.Gone are the days of broadcasting mass email marketing campaigns and not fully understanding the performance and results. KPI’s are becoming more integral to the reporting, analysis and understanding of your email marketing campaigns and databases. Read More
[Stats] Black Friday 2018 – Why it’s not just for Americans
Think only American audiences are aware of Black Friday? 2017 saw consumers in South Africa make 16,266% more purchases on Black Friday – the largest percentage increase of any other country. Here are 5 global stats for why you should participate in Black Friday 2018 this year.
Mind-blowing Black Friday Emails to get you inspired
It’s almost that time of the year again! Get ready and take your tools out to craft your best Black Friday email campaign. We had a look at last years examples, and these two really stood out in our inbox.
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Automated emails and their importance in the travel industry November 30, 2018 -
A roadmap to great email marketing in the travel industry November 29, 2018