A blast from the past, all too well not necessarily a past you’re likely to forget. E-mail marketers are always searching for new ways to entice their audience. So it’s out with the old and in with the new, or bringing sexy back.

Plainly speaking, in the old days GIF animation was something to be ashamed of: bad graphics, flashing banners, crude cartoon-style animations, solid colours and the list goes on. The fact that a few people kind of elevated it to art status contributed a lot to the renewed interest.

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