In 2015 email was big business. Its revenue grew astoundingly by 28%. 2016 most likely won’t disappoint.
To ensure that marketers are on the ball, here are some of the email marketing trends you should know about in 2016.
Email marketing is still big business. It gives brands opportunities to gain exposure and provides a significant ROI.
But how is it that some brands are more successful at it than others? Here are some things email marketing leaders do differently to stay ahead.
Although your website and emails are supposed to be optimised for mobile throughout the year, there’s no better time to make sure that they are than at Christmas. This is for a number of reasons, primarily the increase in shoppers using mobile. In 2014, 67% of Australians used their mobile devices to shop during the festive season. The same year, the UK’s mobile sales shot up by 33.54% during Boxing Day.
What these figures show is that mobile’s popularity is not isolated. It’s global. In fact here is data to prove it.
Just like your offline business, your online business needs to get a Christmas treatment if you’re celebrating the holiday. This specific time can be highly rewarding; you can potentially increase sales and customer relationships.  However, your website and newsletter need to look the part in order to attract customers and conversions.
Here are a few tips on how you can prepare your website and newsletter for Christmas.
Getting your email into someone’s inbox can be as easy as pressing send. Getting them to open it is another story all together. To do so you need a punchy subject line. Without one, your email gets lost in the noise. A high quality subject line is even more important during the festive season when you have plenty of competition.
At the same time, the holiday season experiences a higher open rate. This is especially the case when you send emails way in advance. In fact, Marketing Profs published a survey in 2014 that showed that holiday open rates begin to spike during October and peak in the middle of December.
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