A huge amount of time and money is spent on customer acquisitions to grow a business by the number of people who purchase its products and services. It doesn’t mean that if a business successfully acquires customers that they are good at making money. The markets are competitive across many industries from retail to financial services which reflect in higher customer acquisition costs.
Email marketing is the single most effective tactic for awareness and provides a higher ROI then most other marketing tools, therefore it should be a fundamental component in your marketing mix.
Every business owner dreams of knowing what their customers want and then delivering on that. They want to know how their customers think, where are they likely to go, when they’ll be there and why…
With all the furore surrounding the GDPR in the UK and EU this month and the public’s focus on data, I thought it would be an interesting time to go back to basics and look at the importance of email marketing and data capture to a business. Whether one is an SME or a FTSE 100 company, email marketing and correct data management is a key component to business success.
From broadcasting times to design, there are different variables that can influence the success of an email marketing campaign. Copywriting is one of the biggest variables that can determine whether the recipient takes action or send the email straight to the trash. Here are a few guidelines for writing effective email copy:
