4 Tips for Creating a Powerful LinkedIn Strategy
LinkedIn boasts more than 450 million user profiles. Here’s 4 tips on how you can create a winning LinkedIn strategy.
The state of the agency model
So I have just come out of a meeting with 15 Agency heads called together by Adrian Hewlett of Publicis Machine, looking to implement qualification standards for the individuals in our industry. As ever, at these gatherings it’s interesting to listen to such people and discuss the state of the market and agencies in general.
Creating a winning Instagram strategy.
Instgram has gained immense popularity since its launch in 2010. While it might have started off as a platform for sharing personal pictures, it quickly evolved into a highly effective branding tool. Some of the advantages of using Instagram that adds to business opportunities include; brand awareness and engagement, as well as boosting sales.
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Why Snapchat is important for your business.
Would you like to know one of the main reasons your company can no longer afford to ignore Snapchat? Their user base has reportedly reached 200 million between 2015 and 2016… This alone should be reason enough to find out more and to investigate this channel.
Case Study | Accessorize
Introduction
Accessorize is known as a shopping destination with its inspirational globally sourced, well priced and trendy collection of accessories. Accessorize South Africa is a franchise of Monsoon Accessorize London and has been voted Best Accessory Store in South Africa. They’ve also launched their new directional, eclectic and uniquely British collection for AW17 including handbags, luxe statement jewellery, glittering gifts and latest must-haves. Digital Fire executed an email campaign for Accessorize generating a 34.04% Open Rate and a 13.06% Click-through Rate.
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