How do consumers really use their email accounts?
Marketers should know how their target audiences use their email and how they engage with brands and their type of communications in order to execute a successful campaign.Read More
4 automation tips to increase campaign performance
Automation doesn’t just save you time and money. It allows you to carefully craft targeted and personalised email campaigns by setting up four simple automation strategies – in one go. Do it once, and then sit back and watch the magic happen.
Our Top Email Design Pick for July
Email Design Trending Now: Triple Black and White
This month’s top pick is an example of a classic email design for a timeless shoe. We love the monochrome style that is used to emphasize the interesting animation and the three different styles in a sleek fashion. This also transitions well on mobile.Read More
Is machine learning the new wave of email marketing?
Brands need to stay relevant in a rapidly changing environment keeping their customers engaged. “The smart retailers are going to start creating an experience around the product“, according to Movable Ink CEO Vivek Sharma. He said that machine learning is becoming key to personalising the brand experience as it has the potential to assist customers to see how a brand fits into their lifestyle. However, the question remains: Whose lifestyle? And what experience? And how does this apply to email marketing?
The future of email marketing
Email marketing is dead. A phrase we’ve heard on numerous occasions and one that can’t be further from the truth. In fact, email marketing is alive and kicking, especially with a ROI of $44 for every $1 spent!
Recent Posts
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Automated emails and their importance in the travel industry November 30, 2018 -
A roadmap to great email marketing in the travel industry November 29, 2018