Mobile marketing is a key area to invest

How is mobile reshaping holiday marketing? When holiday shoppers are ready to buy, mobile will play a big role. As reported by Adlucent, online sales are growing 36% YoY and store traffic is on the decline. Additionally, mobile ecommerce traffic is growing 160% YoY.

As reported by Google, 68% of smartphone shoppers turn to YouTube for ideas about what to buy. Mobile searches on Google related to “best” products have grown by more than 50% in the last year.

This is proof that shoppers will continue to use smartphones this holiday season and mobile marketing therefore is a key area to invest to ensure you have a successful end of year.

Shoppers buy online, instore

A Google Consumer Survey completed in June 2016 gave us some key insights as to what customer expectations are regarding mobile shopping. What stood out for us was that shoppers buy online – while instore.

Research shows that more and more shoppers are using their phones while instore to assist their purchasing decisions. Google reports that mobile searches in stores increased by over 30%. Most notably, 43% of mobile shoppers in consumer electronics have purchased products on their phones while looking at those products in the store.

What we learn from this is that it’s important for retailers to offer multiple ways for shoppers to buy their products.

How to leverage mobile to drive instore sales

Below are some tactics that retailers should consider for driving instore sales with mobile:

  • Engage shoppers with in-app, push, email, and OTT.
  • Use your customer data to provide real-time, personalised messages that convert.
  • Build flexible customer journeys allowing customers to review your products instore, but purchase them online at a later stage, hopefully from your ecommerce shop.

Are you a retailer looking to use mobile to reach shoppers this upcoming holiday season? Get in touch with Digital Fire today so we can assist: http://www.digitalfire.co.za/contact/

Sources: