What can you, as a marketer, do to outshine the competition and improve your Facebook ad campaigns according?

In this post we outline what’s trending with Facebook advertising and how you can leverage this in your next campaign.

  1. Post Engagement Ads

Currently the competition for post engagement ads isn’t very high, making post engagement ads highly cost effectively, as click through rates are significantly lower than other ad types.

What you can do: Boost your most remarkable posts that feature attention grabbing content and rich engaging imagery. Use this ad format as an additional means for driving traffic to your website or physical store.

  1. Facebook Video Ads

According to a recent study done by Social Bakers, advertisers have increased the amount of their budget spent on video ads from 2015 to 2016 by 150%. As popularity increases so does the competition and therefor the amount you pay per click.

What you can do: So far, the CPC has not yet increased and so now is the time to do as much video advertising as you can. Be sure that your video material is telling a compelling story that works both with and without sounds.

  1. Instagram Ads

Instagram ads are fast becoming mainstream. What’s great is that CPCs are low and are on the decline with this advertising format.

What you can do: Add Instagram placements to your targeting. Be sure to create separate Instagram appropriate ads that feature a quality image or video, a value proposition and a clear CTA.

Facebook is a powerful tool for reaching your target audience and driving business goals. Of all the social media platforms that offer paid advertising, Facebook is recognised as the best, particularly regarding targeting and costs.

As you can see, there are a lot of moving parts with Facebook advertising and it’s important to stay on top of what’s trending as well as changes to the advertising interface and ad campaign structure. If not you will be wasting money on ineffective advertising.

If you’d like us to help you excel at your Facebook paid strategy, be sure to get in touch.