Let’s not lie to each other. It’s all about saving costs and making the most revenue. That’s how businesses are run.

But you still have to get your name out there. The consumer needs to know you have a brand spanking new product that provides value. So how do you do it without breaking the bank?

For starters, email marketing is your best bet. Its benefits have been covered far and wide, and you probably know them by now. But what you might not know is that renting email data can significantly reduce your spending and increase ROI. Here is how.

You don’t have to grow a database from scratch  

Growing a database from scratch can take months and considerable investment. It’s even trickier if your online business has just opened, and you barely have any traffic going to your website and / or little to no social media following. What are you to do?

Email rental, from a reputable company, provides a readily available audience, which has been carefully vetted and segmented. This means you can reach potential customers who are more likely to engage with your content without having to spend months trying to grow the audience.

The list has already been segmented for you

Segmenting email contacts can drive sane minds to the brink of collapse. It’s not easy, and certainly requires resources.

On the other hand, renting an email list won’t require segmentation. The agency has already gone through the nitty-gritties, and assigned contacts according to their interests and other factors. So your content is more likely to be relevant to the list you send it to.

You can grow your own database through rental

At the end of the day, you want to have your own email list. But we’ve mentioned the constraints of doing so, unless of course you rent an email list.

Through the use of viral opt-in emails, your business can generate new subscriptions.

The list is already primed to engage

The prerequisite for being a professional email marketing specialist is having high quality email lists on offer. If you rent an email database from such an agency, you’re likely to see high engagement on your emails. Not only is this because the database has been primed to engage with your content. But also because the agency helps you create the best content for that audience.

But how does this all reduce your spend?

In 2015 alone, email marketing revenue grew by 28% according to Econsultancy. The reality of it is that email marketing is highly profitable for businesses, and has very low cost of running. For every US $1 spent on an email marketing, you have the potential to make USD $44. That’s less investment and more revenue than what is offered by social media for instance.