How to Create a Cohesive Content Strategy for Easter
While Easter doesn’t spark the same interest as Christmas, there’s a considerable amount of spending done during the period. Marketers don’t want to miss out, as they can increase ROI for their clients. One of the most crucial components for a success campaign is a tailored Easter content strategy, which promotes your products or services. Here is how to create a cohesive content marketing plan that will boost your sales.
Monitor conversations
Your content needs to have that Easter element. That is to say, it needs to be relevant to the times and trends. Your best ideas will come from conversations happening around Easter, which means you need to monitor discussions online. This allows you to gather information on what most people are looking for in the run up to the Easter holiday.
Get the ball rolling
Easter isn’t as long as the Christmas holiday. It’s a few days and then it’s done. Therefore, you need to hit the ground running. Your competitors might have already started and you don’t want to be following the pack. So start publishing content before conversations centred on Easter start to peak. In this case, it’s advisable to start publishing two weeks before Easter is on everyone’s mind and timeline.
Don’t fit Easter into what you do
This is something plenty of content strategists get wrong. They attempt to make ordinary content fit into the season. For example, “5 Reasons Cement Makes a Perfect Easter Gift”. For all intents on purposes, we all know that cement and Easter have nothing in common, and cement doesn’t make for a perfect gift in any sense. Instead you can try something such as, “10 Reasons You Should DIY This Easter”.
Another important thing to think about is whether or not to be product or engagement focused. The right mix can do wonders for your brand, but too much of one can make the content irrelevant or just boring. Try mix up your content to include product focused posts and random affinities that offer advice on how to spend Easter.
Remember to use appropriate hashtags
Getting your content noticed requires a lot of techniques. One of the most important is a hashtag. While you may want to create your own, you should consider its viral potential. Instead of trying to reinvent the wheel, you can use existing hashtags that your audience is already making use of. If you still want to add your own hashtag, rather use it in conjunction with an existing trending one.
