Introduction

Accessorize is known as a shopping destination with its inspirational globally sourced, well priced and trendy collection of accessories. Accessorize South Africa is a franchise of Monsoon Accessorize London and has been voted Best Accessory Store in South Africa. They’ve also launched their new directional, eclectic and uniquely British collection for AW17 including handbags, luxe statement jewellery, glittering gifts and latest must-haves. Digital Fire executed an email campaign for Accessorize generating a 34.04% Open Rate and a 13.06% Click-through Rate.

Campaign

Digital Fire assisted Accessorize with an email data rental campaign to increase the number of respondents for the survey Accessorize has conducted. They wanted to reach a new audience to participate in the survey by targeting high LSM females interested in jewellery, fashion, beauty and cosmetics etc. on Digital Fire’s consumer database. Accessorize also wanted to grow their existing CRM database during this campaign; increase brand awareness and drive traffic to their website promoting the new AW17 collection.

Design

The 1 Page HTML mailer that was broadcasted to Accessorize’s desired target audience had a strong call-to-action for consumers to click through to the survey and stand a chance to win a gift card from Accessorize worth a R1 000. Below the survey the AW17 collection was featured for consumers to explore. Accessorize’s social media icons were displayed at the bottom of the mailer.

Artwork:

Image in article

Results

The campaign achieved the following results:

  • 34.04% Open Rate
  • 13.06% Click-through Rate

Correctly done, email is one of the most effective marketing tools and has the ability that many channels don’t. Opt-in email marketing creates valuable, personal touches and could help your business drive sales from your data.

Add instant style to your business, get in touch with Digital Fire.