If you haven’t started a Christmas marketing campaign, the time to act is now. Already, there are plenty of promotions, and the competition is ramping up their strategies to court the crowd. You need to get in on the action before the opportunity passes you by. But how do you do so with so little time on the clock? The answer is simple, and it’s called email marketing.

Here is why the strategy can rock your Christmas sales.

1.   The most likely place for purchases to happen

Emails are a powerful way to convince your audience into purchasing an item. In fact, 66% of consumers have purchased goods online because of them. This is because the message is taken to them, instead of you waiting for the customer to show up. Other than that, your 39% of online audiences check their emails 1 to 3 times a day, with 33.8% doing so throughout the day.

2.  You can target more effectively

Databases that engage a lot offer key insight into what kind of content you need to provide. Whether you’ve sent one or 10 emails, the data you get back is very valuable. It allows you to effectively target those who are more likely to engage with your mailers and eventually purchase. What’s more, you can identify your most loyal customers and offer them discounts.

3. You can personalise your way to success

Apart from allowing you to customise the content to be in line with Christmas, emails also allow for a great deal of personalisation. The more you personalise, the better. In fact, 86% of consumers who have experienced personalisation have been said it influenced their purchasing decision. It’s such a sure fire way to win over customers that 25% of online consumers say they’d give up chocolate for a month just to receive content that fits their tastes.

4. Christmas is the perfect time to offer discounts

When Christmas comes along, people’s spending habits skyrocket. Although this is the case, they’re more likely to purchase when it’s at a bargain deal. Seriously, your database pretty much wants you for your discounts, which is why they signed up. So it’s the perfect place to offer special offers, because they’re more receptive to them.

5.  A great deal of your customers prefer talking to you on email

With busy Christmas schedules, people would want convenience in terms of how they receive information from brands. Undoubtedly, email is the most preferred medium, with an astounding 72% of consumers saying they like to receive information through it. This means that you have a better chance of reaching and engaging with your target market through email than any other form of communication.

Emails are a definite winner for making an incredible profit over the festive season. They perform exceptional well when done right, and are highly customisable to suit you and your audience’s needs. Simply put, you should have an email marketing strategy to get you the most out of Christmas.