In 2017 Cyber Monday was dominated by mobile sales
There is no denying the important impact mobiles are having on our lives, but except the personal impact it is now driving growth and sales across different industries. Over the last few years, more and more individuals turned to their mobiles to shop for Cyber Monday in 2017, this was no exception, it was the biggest sales year ever for mobile!
It was all about mobile domination…
Online transactions on Cyber Monday reached a record $6.59 billion according to Adobe Insights. This is a 16.80% increase from 2016. For the first time, mobile sales reached $2 billion over a 24 hour period. This is a 40% increase from 2016.
Individuals are figuring out how to use their mobile devices and retailers are figuring out how to optimise for mobile, the two are coming together and the sales speak for itself…
Smartphones, retailer apps, mobile wallet services etc. made it easier than ever to shop from the comfort of your smart phone.
“Mobile growth continues to accelerate: shoppers placed 37% of orders and made 56% of visits from phones on Cyber Monday, according to data from Salesforce. These totals well outpace last year’s figures of 29% and 48%, respectively,” according to Retail Touchpoints.
Shopping behaviour on Cyber Monday in 2017, was almost completely reversed compared to previous years. Instead of shopping on your work computer during the day, people opted for their mobiles. Mobile shopping was dominant in the morning and in the afternoon and desktop shopping only picked up again at night, when people were at home.
Mobile shopping now makes up 28.1% of total Cyber Monday revenue, compared to 64.1% generated on desktop, according to Qubit.
When you plan your Cyber Monday campaigns, especially your email marketing campaigns, ensure that it is responsive and mobile friendly! You don’t want to lose revenue due to not being optimised for mobile phones.
The e-commerce landscape is constantly changing and retailers should continue to develop digital experiences that will match expectations across all devices.
Resources:
https://www.theverge.com/2017/11/28/16711216/cyber-monday-sales-hit-6-billion-mobile-sales
http://info.localytics.com/blog/infographic-how-mobile-dominated-black-friday-cyber-monday-2017
