Ecommerce trends to consider for your 2017 marketing strategy
We explore the top projected ecommerce trends which should be the focal point around which your 2017 marketing strategy should be build.
Here’s a look at what you can expect (for now) in ecommerce trends for next year:
Mobile will continue to matter – a lot!
Yes we all know that mobile usage continues to grow and that everyone these days have access to mobile devices. But have we considered how clients use these mobile devices to shop online? According to Demandware, an ecommerce software provider recently acquired by Salesforce.com, smartphones have surpassed desktops as the top source of web-shopping traffic in the Q1 of 2016.
What the trend setters are telling us is that, with the increase in access to mobile devices, there will be a corresponding increase in online shopping through mobile wallets. Mobile is projected to make up 60% of all ecommerce traffic in 2017.
So gone are the days of considering mobile ads and responsive websites enough to keep your mobile customers happy. For 2017 we have to consider ecommerce purchasing behaviour on mobile as the pivotal point around which we plot our 2017 marketing strategy. Consider whether your site is integrated with mobile wallets and how shopping on your mobile UX compare to that of a computer. There should no longer be a difference!
Source: ComScore and Bloomberg
Decisions will be based on refined analytics – not general insights
Ecommerce is all about easy access to things you want to buy, anywhere. So making sure your content is relevant and targeted to each specific customer is crucial. Analytics is one of the most empowering ecommerce trends. As the analytics become more refined and the data more accurate, real-time analytics will give you more insights into your current customer behaviour as well as help you to predict (and to a lesser extend guide) their future behaviour.
Source: Takealot.com
Social selling will be the biggest trend of 2017
Mobile ecommerce is also no longer just limited to mobile sites and Apps. Users can also now purchase directly on Twitter – without ever having to leave the social platform. Shopify ‘Buy Now’ buttons connect the user from Twitter, Facebook or Pinterest directly with the sale.
So in addition to ensuring that you have fully optimised your site for mobile, look at ways in which you can add shopping features to your social platforms and advertising, making the journey from online browser to converted sale that much smoother and easier.
Digital Fire is a full service digital marketing agency able to assist with all your online marketing needs. For more information about how you can optimise your social media for sales conversions or to maximise your site for mobile traffic, contact us for a quote and consultation.
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