Overview

Accenture offers innovative services and solution globally. Top thinkers around the globe rely on Accenture to provide a range of services, including strategy, consulting, digital, technology and operations. Digital Fire works with Accenture to promote their services, ensuring that SA companies can achieve greater productivity, competitiveness, efficiency and growth.

Objectives

Accenture approached us with the objective of growing their bookings to events as well as attracting individuals to join.

Target audience

Digital Fire worked with Accenture to choose a target audience that included decision makers. These top influencers ranged from CEOs and CMOs to HR, senior executives and CIOs. We targeted individuals in industries such as government, finance, healthcare, technology, media and resources.

Solution

A plan was hatched to develop a one page HTML mailer that would be broadcasted to the selected audience. Strong, concise call to actions were implemented on the mailer to ensure that the audience would click to the appropriate landing pages.

Results

As was expected, Accenture experienced an incredible open rate of 21.69% with a 1.60% click through rate.