If you are a business owner or a part of a management team in a business and you don’t know the answer to this question then please…..put that coffee down and give us your attention! We are going to evaluate a key component that your business must have to maximise its potential for generating successful sales and profit.

What is a digital marketing strategy?

In short, its a mixture of interlinking digital marketing solutions that are tailored to deliver upon the goals of your business.

  1. Does my business really need a digital marketing strategy?
  2. Do any of your existing or potential customers use a mobile phone or the internet?
  3. If the answer to that is “YES” then you need a digital strategy.
  4. Okay, tell me more about what this strategy should involve?

The basic components of a good digital strategy should include:

  1. Clear defined business objectives and a plan as to how your digital solutions will help you achieve them.
  2. A responsive, well structured and run website with good UX.
  3. Search engine marketing, keyword analysis and “Pay Per Click” management.
  4. Organic SEO including content production and syndication.
  5. Data capture and management.
  6. Newsletters.
  7. Push data marketing across, across SMS,MMS, and email.
  8. Video creation and marketing.
  9. Social Media.
  10. On line advertising.
  11. Do I really need all this? Cant I just have a web site and Facebook page?

Yes you do, and no you cant (sorry!) if you want to maximise your potential for success. A digital marketing strategy needs to be cohesive and interlocking to drive the best results. Each of these solutions is a part of a cog that integrates with the others and drives the marketing engine to its end goal – generating sales and profit for your business.

Examples of common issues we have seen from clients without a proper digital strategy:

1. Spending budget on a PPC strategy and driving customers to their website but the UX (User experience) is poor and they drop off the conversion funnel.

2. Spending considerable sums on building a new web site, but failing to manage its relevance properly as an ongoing concern, by not implementing SEO strategy with daily quality content being produced and syndicated.

3. Capturing email data on a site, but failing to couple this with a well thought out and executed push email marketing plan.

What are the benefits of a digital strategy?:

Get your businesses’ digital marketing strategy right and your existing and potential customers will be :

  1. Better aware of your brand
  2. Interacting with your brand
  3. Buying more of your product and services
  4. Generating you more profit.

What are the pitfalls of not having one or getting it wrong?:

Get it wrong and you’ll be:

  1. Behind your competitors in the queue for new business
  2. Have a shallow and limited interaction with your customers
  3. Lose sales opportunities
  4. Damage your profitability

Okay, sounds good, how would we proceed?

A business strategy is a battle plan for a better future for your company.

A strategy should be planned carefully before a single line of coding is done or a cent is spent on advertising.

One of the key mistakes we see is clients running into creating digital entities before they have asked themselves. What are we trying to achieve by doing this?

At Digital Fire we break the strategy creation process down into these six stages

  1. Outline the clients business objectives
  2. Identify their target markets
  3. Tailor solutions to fit these
  4. Create a phased roll out, with clear check points along the way
  5. Execute, review, report, analyse, adapt

Stepping into the digital space without having a digital marketing strategy for your business in place is like setting off on a journey without a map or a clear destination in mind. Its not a good idea !

We like good ideas and we help clients get it right first time.

Like to know more? Give us a call!